When selling your home, which is more important, price, or value?
I, recently, saw an update for a home staging company showcasing their new program. It offered fast delivery and installation of staging. That is, if you selected one of their pre-selected packages. The packages were then listed by the amount, and kind of furniture that went into each room. I’m puzzled. Staging is about creating a measurable, marketable, change in the perceived value of a property. I’ve been shouting from the rooftop, for years, “It’s not about ‘the stuff’ that goes inside.”. When other staging companies propose packages that are only about the ‘the stuff’, they drop themselves to the level of rental company status.
Rental furniture is fine to use in staging. However, staging packages are frowned on. They make each property a simple equation of decor. Staging is about appealing to the demographic that is most likely to purchase the house. It is not about how many sofas, or throw pillows, were included.
Home staging is about understanding the buyer, and how they’ll live in the house.
Most properties are simply worth more than a simple rental checklist. Take this photo, above, in Avondale. The seller was trying to decide if she should take a $25,000 price reduction, or stage the property. The house had issues. It was clear that a creative soul would be the one to fall in love and live here. With that in mind, our lead stager created the perfect artistic spot for them to be themselves. After months of the house not selling, it only took days for this house to be under contract. Once the buyers could imagine the possibilities, the rest was easy. Check out the rest of the house by visiting here.
It’s not just older homes with awkward layouts either. Newer homes, that are empty need care and attention in each nook and cranny. Showcasing lifestyle to potential home buyers, gives them just the emotional draw they need to commit to becoming home owners. Don’t think it makes a difference? Check out our original post about this house and the way it was staged with one of those “package” companies.
Does a rental company really have “The LOOK” required to appeal to today’s home buyer?
Another basic question to consider when looking at a home staging company, that offers partial staging, or pre-selected items is whether or not the items in these packages actually match the buyer demographics for the property they are staging. Does the look compliment the property? Do they have a wide variety of decor accents, artwork, and styles of furniture, rugs, art, and accessories? Will the selections match the paint colors, flooring choices, upgrades, and features throughout the home?
At Rave Home Staging, we understand that we aren’t typically the cheapest staging option in town. We know that we provide a return on investment for our customer. That’s why so many of our retail flip customers (real estate investors) come back, house after house. Rave Home Staging consistently provides the best value. That’s how we staged over 480 houses in 2018, and average 20%, or more, annual growth!
Ready to make the move? Give us a call at 904-379-5523 or email us at firstname.lastname@example.org and we’ll be happy to provide you with a free quote of our services. Interested in seeing more of our work? Follow us on Facebook, Instagram, or YouTube.