Not all home sellers believe in staging at first. Sometimes it takes a great Realtor, with tenacious belief that all homes can do just a little bit better when professionals are allowed to manage things in the proper way. In this case, Jaime Tejera and Valerie Kelley, with The Edge Group at Keller Williams, were the tenacious Realtors.
Typically homeowners call the shots during the listing period, but that doesn’t mean that they shouldn’t be led in the right direction. The Edge Group stages all of their listings because they understand the value that staging provides.
The Edge Group uses Professional Staging to SELL Fleming Island
The homeowner of 1516 Brookstone in Fleming Island chose not to stage from Day 1, as recommended. Instead, they believed that their vacant home would sell on its own. After nearly 70 days, their house unsold, they were finally ready to do what should have been done before hitting the market. They staged.
The photography is great. The room, lackluster. This is not the best way to get a great offer or an excited buyer.
This room is more appealing online (and in person). This room tells home buyers exactly how they will be able to live in the space. They understand where the TV will go, how many, and how large, furniture will be placed. More over, the home feels more luxurious.
This is the master bedroom. Doesn’t it feel “masterful”? No? I’m actually feeling a bit blue about it.
How does this room feel? Any different? Which home is likely to have more potential buyers, looking online, make showing appointments?
While neutral palettes are always recommended when selling your Fleming Island home, it often makes more sense to stage the property rather than paint. Professional staging is less than professional painting most of the time. Empty rooms are still empty rooms.
Consider the two rooms as two different homes, not the same one, and decide which one you would pay more for. Is it the same amount, or is one mentally worth more than the other? Why?
The end of the story. A happy outcome.
I’m sure, by this time, the value of staging in this Fleming Island home is apparent. The proof, of a job well done, is not in the photos, it is in the numbers, however. Well. In this case, I’m going to show it in one last photo.
Let me break this down for you. This home was originally listed on 11/04/2016. It was staged on 1/16/2017. On 1/21/2017, the home went under contract. That is 5 days after staging!
The seller took a $10,000 price reduction after 30 days on market, over a month before they were wiling to consider the $2000 staging service. Imagine what the sale price would have been if they had staged from Day 1, as recommended by their experienced Realtor.