We’ve all seen the click bait titles, much like the one on this Jacksonville Home Staging post. What is your opinion on them? Are you someone who can’t help but click, or do you avoid them like the plague? If you have a business, do you use them yourself?
Do home stagers regularly engage in click bait advertisements?
Sometimes statistics or successes posted by professional home stagers can feel like click bait:
- SOLD! 15 offers, $70,000 over list price!
- 39 offers in 5 days! $150,000 over list price!
- This $9.99 ficus SOLD this $1M home!
Ok. That last one was me venting a little. I have a problem with the belief that vignette staging actually creates value, especially when it’s a lonely tree in a room with no other furniture to speak of…. or maybe a piece of art and a chair with a throw. Someone please help me…. Ok. let me get back to the topic at hand.
Posting information in a way that doesn’t sound like FAKE-NEWS
Of course we want to post our statistics, particularly when they are phenomenal. It’s not at all impossible for the first two examples on my above list to be real numbers, especially if the stagers are from Canada where they prefer setting low prices and getting multiple offers above list price.
It is always important that numbers are verifiable. When advertising how many days the home was on the market, it should be what’s actually reported in MLS, Realtor.com, or Redfin. The facts are typically impressive enough, so there is no need to over-inflate the truth.
While click-bait titles do frequently increase actual click-through rates, if the information is inaccurate or misleading, people may begin to mistrust the numbers and your services as a result.