At first glance, home staging may seem like a fun business full of decorating ideas. When I tell someone what I do for a living, they usually say something like, “Oh how fun! It must be exciting getting to decorate everyday.” This is a common misconception of what our job actually entails.
What home stagers actually do for a living.
Because I’m frustrated when people think that home stagers primarily “decorate” or “make rooms look pretty”, I would like to clearly indicate while both of those are technically true, pretty rooms are a by-product of our work, and while decorating is in fact a tremendous part of the job, it’s not in the same way that a home owner, designer, or even redesigner, typically does the job.
A professional home stager carefully places items, such as furniture, rugs, art, and accessories, in ways that control the buyer’s eye so that they notice the features and benefits of the home, while being distracted from the negatives.
I will always attribute this definition to Jackson West, a Vancouver home stager that I used to know well. He has since gotten out of the industry, but he was quite insightful with this commentary.
Whether a home is occupied or vacant, staging is there to assist potential home buyers in removing objections, determining the perceived value of the property, ascertaining the optimal layouts for their belongings, and creating an atmosphere that allows them to feel ‘at home’.
Rather than being distracted by scuff marks on floor boards, homeowner clutter, and missing light bulbs, we allow them to focus on the things that they’ll love when they live there.
Buying a home is an emotional experience. Buyers buy when they fall in love with a house. Home staging connects the dots, allowing them to clearly see all of the potential of the property immediately.