When I say that I am a professional home stager, the next questions usually revolves around whether I would come “do” someone else’s home – that they are living in. Then I need to go into the whole story of how staging isn’t about interior design or decorating, it’s really about MARKETING! I can understand the confusion. We do use furniture, art, and accessories as the biggest part of our job. This is how I like to explain what we do here at Rave Home Staging…
Staging controls the buyer’s eye as they walk through the property, so that they focus on the features and benefits of the house, while minimizing the negatives. As stagers, we do this through the careful and thoughtful use of furniture, art, and accessories.
Let’s look at a home we staged this week and you’ll see what we mean.
1322 Wolfe St, Jacksonville, FL (Riverside area) $259,000 – 2/2, 1444 sqft
The MLS reads: This charming house is deceptively large. It has extra bonus rooms that can be used as an office or game room, large bedrooms, cozy kitchen and citrus trees in the backyard. Quiet and established neighborhood. Renovated as follows New Master Bath Shower, Vanity and Tile Floor. Hall Bath Shower tile and Floor, Vanity. New Carpet in Bedrooms and Closets. Kitchen new Granite Counter tops, Stainless Appliances Refrigerator, Stove Microwave, and Dishwasher. The AC system replaced in 2010, Electrical Upgraded to 200 AMPs.
The photos in the slideshow are the actual photos from MLS when we contact the listing agent, Robert Woods, Keller Williams.
All of the rooms are featured in the before photos. You can see the beautiful hardwood floors, fresh paint, and so on. But, is the listing interesting or compelling to potential buyers? Of course not. Vanilla boxes never are. Staging brings the home to life!
Now, as a Realtor, which home would you rather list? Which home will bring more potential buyer leads? Which one would you rather sit at during an open house? And the most important question of all, which home is more likely to sell?
Does the change in imagery, change the perceived value to potential buyers? Are they willing to actually pay more for the home in the after photos? Statistics say YES! According to a recent study by the National Association of Realtors, buyers are willing to pay A LOT MORE!
As you can see. The potential return on home staging is HUGE! Call or email us today to find out how we can help improve your listings and help you earn more today!