If you listen to any real estate broker, they will tell you that listings are the life blood of the real estate business. This is because a good listing will not only sell, but it will provide a ton of home buyer leads. Let’s face it, real estate is often a numbers game, so the more leads, the more deals closed. One of the mistakes that too many Realtors make, however, is not using all of their tools to grow their business. Home staging should be one of the tools, but is too seldom used. For those to do use it, however, there is a boon of opportunity.
Use home staging to get more potential home buyers
When potential buyers go online to sites like Realtor.com, Zillow, and Trulia, they are typically months away from making a purchasing decision. This is also true of potential sellers. Both parties go online to review what the market seems to look like, before making any decisions about how they will proceed. Agents spend a lot of money buying ads and paying for leads. Unfortunately they often miss maximizing their top ad generator, listings.
Some agents will spend money by hiring professional photographers so that their photos are at least quality. Still, an empty home isn’t usually all that captivating.
Take this home on Falcon Trace. The seller, who is also a licensed agent, knew that to sell the newly renovated property, for the price tag they wanted, that iPhone photos weren’t going to cut it. They called Rave’s professional photographer to shoot the images. As you can see, they are quite lovely.
Shortly after the photos of the empty home were received, the seller realized that, even as beautiful as they were, they weren’t compelling. Let’s face it, how can a vanilla box ever be compelling? There is nothing, online or in person, that will make this home, this vanilla box listing, memorable. There is very little that will make a potential buyer, one who isn’t actually ready to buy yet, pull the trigger and request more information from the listing agent.
On the flip side, a staged home, one that has been meticulously planned to generate an emotional reaction from the buyers most likely to purchase the house, has the opposite effect. When the buyer can suddenly imagine their lives in the home, they become more excited about the journey they are on and they want to work with someone who understands them, and can help them – you know, the person who already has a listing just like the one they are looking for.
Finding the home of their dreams is a cause for action.
When potential buyers find the home of their dreams, they reach out. They connect. They want to know more. While they may not yet be ready for this home, in a very short while they may just be ready for another one just like it. By being connected to them, and fostering that relationship, you are more likely to be the one who helps them find the home of their dreams, and in the process, earn a commission check. The better the house, the better the presentation, the more of these leads you will get.
It’s not just buyers either.
At the beginning, I mentioned that potential sellers are also looking at homes online. Often they are looking in their own neighborhoods, to gain knowledge on comps and condition. They want to be educated. Consider the impact the photos by various agents makes in their minds when they look. They want to work with the agents that have the great listings, they also have the shortest sale times, and the best (highest) prices in the neighborhoods. Huh. I wonder what could help you establish that reputation.