Are you working Instagram, or just posting photos?

Instagram has become one of my favorite past times. The enjoyment of this photos-only social media channel snuck up on me. At some point I realized that I was spending more and more time each day simply scrolling through photos. That’s when that light bulb formed over my head. If me, as a middle aged woman, was spending more time on here, it’s likely that a lot of others are finding it more appealing too!

Is Instagram an important business tool for home stagers and real estate professionals?

This is an absolutely resounding YES! Most people know, by now, that Facebook acquired Instagram for a whopping $1 BILLION dollars in 2013. That was not exactly petty cash. I’m sure it goes a long way to the fact that 4 years later, Instagram now has 500 million daily active users!

People of all ages are now more likely than ever to open their phones (since this is really a mobile, not MAC or PC platform) and scroll through multiple times a day. The question then becomes, what are they seeing when they look at your page?

Perfect format for Home Stagers and Real Estate related fields.

Instagram really is the perfect format for those of us in real estate related industries. It’s such a visual medium. We can create an instant impact, leading to referral business. I know we’ve started seeing a high uptick in website views since we started taking our Instagram page seriously. {Fact: I just peeked to see exactly what that looks like and it turns out that our last blog had 20% of referrals from Instagram!}

Because of this, we’ve started pulling information, data, and strategies to build your instagram (and other social media) followers. We are pulling it all together in a new series that we are calling Red Curtain Mastermind. This class will be held once a month, both live, here in Jacksonville, and online.

Please be sure to follow us on Instagram and Facebook, to watch for more information on these events!