One of the favorite parts about my career, of running a home staging company, is seeing the transformation of properties that really struggle getting market traction. While I feel that nearly every vacant home would present better with home staging, there are some that just simply need it more than others. Today I am going to focus on one of those properties.
2110 Euclid St, Jacksonville, FL 32210
This charming home in the Avondale part of Jacksonville, is less than 1500 sqft. It’s a three bedroom, with one and a half baths. As is common in the Avondale area, it is also full of quirky charm. Unfortunately, that’s sometimes lost on the masses, particularly when the home sits empty. The biggest quirk of this home is that the ceilings are low. When I say low, I mean it too. Since I’m only 5′ tall, this doesn’t present a problem for me at all. Our 7’+ ex-college football player, hunk of a mover, probably constantly felt like he was going to bump his head. Still, Avondale is a great part of town, where lots of artsy buyers go. Surely there will be someone who will love this home as much as the previous owners did, and they’ll be short enough to not worry about the lower than normal ceilings.
Adding insult to injury, the open beams of this house yell for your attention. Because the ceilings are already low, making them a focal point of photos (and the room) adds to the already awkward situation. What this home really needs is a distraction. We need something else to look at. How about furniture, art, and accessories?
So, what do you think about the changes we made? Do you think staging will make it easier for someone to imagine living in this home? Does the home feel more valuable?