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Payless Shoes highlights the importance buyer perception in selling.

November 29, 2018 by melissamarro

An investment in staging creates better buyer perception.

In our various CE classes, blog posts, and conversations with Realtors and homeowners, Rave Home Staging educates on the value of staging your home in order to maximize the amount of money you’ll receive at the closing table. Thanks to an experiment provided by retailer giant, Payless Shoes, we get a clear indication just how this works.

Buyer Perception is what determines what someone is willing to pay for anything

Whether it is shoes or a house, buyer perception is what determines what someone is willing to pay. The Paylessi experiment outlines that when the stage is properly set, buyers can easily be swayed into increasing their perception of the quality and value of a given item.

One of the key reasons that new construction is the go-to shopping point for so many home buyers is because they know they aren’t buying someone else’s problems (leaky roofs, stained carpets, etc) and because they fall in love with the model home. While the buyers typically aren’t getting all the features of the model, the stage has been set to create an emotional appeal and provide the belief that there is a higher value in new construction, even when existing homes often have more upgrades and benefits for the same money.

 

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Filed Under: Budgets and Economics, Home Staging Blog

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melissa marro on jacksonville morning newsOwner of Rave Home Staging, located in Jacksonville, FL, Melissa Marro is one of the best known stagers in the industry. Formerly the Chairman of the Board for the Real Estate Staging Association, she keynotes at International staging conventions annually. Having grown not one, but two large home staging companies, one in FL and one in SC, in the last decade, her no-nonsense marketing techniques can help transform any staging business into a top producing local brand. Marro is also one of the only staging training providers to actually successfully build a staging company. With over 500 residential homes staged in 2019, and gross sales in excess of $1.25 M annually,  Rave is one of the largest staging companies in North America.

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