An investment in staging creates better buyer perception.

In our various CE classes, blog posts, and conversations with Realtors and homeowners, Rave Home Staging educates on the value of staging your home in order to maximize the amount of money you’ll receive at the closing table. Thanks to an experiment provided by retailer giant, Payless Shoes, we get a clear indication just how this works.

Buyer Perception is what determines what someone is willing to pay for anything

Whether it is shoes or a house, buyer perception is what determines what someone is willing to pay. The Paylessi experiment outlines that when the stage is properly set, buyers can easily be swayed into increasing their perception of the quality and value of a given item.

One of the key reasons that new construction is the go-to shopping point for so many home buyers is because they know they aren’t buying someone else’s problems (leaky roofs, stained carpets, etc) and because they fall in love with the model home. While the buyers typically aren’t getting all the features of the model, the stage has been set to create an emotional appeal and provide the belief that there is a higher value in new construction, even when existing homes often have more upgrades and benefits for the same money.