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Fleming Island Gets The Edge With Home Staging

April 6, 2017 by melissamarro Leave a Comment

Not all home sellers believe in staging at first. Sometimes it takes a great Realtor, with tenacious belief that all homes can do just a little bit better when professionals are allowed to manage things in the proper way. In this case, Jaime Tejera and Valerie Kelley, with The Edge Group at Keller Williams, were the tenacious Realtors.

Typically homeowners call the shots during the listing period, but that doesn’t mean that they shouldn’t be led in the right direction. The Edge Group stages all of their listings because they understand the value that staging provides.

The Edge Group uses Professional Staging to SELL Fleming Island

The homeowner of 1516 Brookstone in Fleming Island chose not to stage from Day 1, as recommended. Instead, they believed that their vacant home would sell on its own. After nearly 70 days, their house unsold, they were finally ready to do what should have been done before hitting the market. They staged.

selling vacant homes in fleming island

Nick Johnson Photography

The photography is great. The room, lackluster. This is not the best way to get a great offer or an excited buyer.

selling a home in fleming island

Photo by Sue Wilson, Rave Home Staging

This room is more appealing online (and in person). This room tells home buyers exactly how they will be able to live in the space. They understand where the TV will go, how many, and how large, furniture will be placed. More over, the home feels more luxurious.

luxury homes in fleming island

Nick Johnson Photography

This is the master bedroom. Doesn’t it feel “masterful”? No? I’m actually feeling a bit blue about it.

fleming island real estate agents

Photo by Sue Wilson, Rave Home Staging

How does this room feel? Any different? Which home is likely to have more potential buyers, looking online, make showing appointments?

built in office fleming island

Nick Johnson Photography

While neutral palettes are always recommended when selling your Fleming Island home, it often makes more sense to stage the property rather than paint. Professional staging is less than professional painting most of the time. Empty rooms are still empty rooms.

home staging before and after photos

Photo by Sue Wilson, Rave Home Staging

Consider the two rooms as two different homes, not the same one, and decide which one you would pay more for. Is it the same amount, or is one mentally worth more than the other? Why? 

The end of the story. A happy outcome. 

I’m sure, by this time, the value of staging in this Fleming Island home is apparent. The proof, of a job well done, is not in the photos, it is in the numbers, however.   Well. In this case, I’m going to show it in one last photo.

fleming island home sales

Screen shot of information provided by NEFAR MLS

Let me break this down for you. This home was originally listed on 11/04/2016. It was staged on 1/16/2017. On 1/21/2017, the home went under contract. That is 5 days after staging! 

The seller took a $10,000 price reduction after 30 days on market, over a month before they were wiling to consider the $2000 staging service. Imagine what the sale price would have been if they had staged from Day 1, as recommended by their experienced Realtor. 

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Filed Under: Budgets and Economics, Home Staging Blog, Marketing

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melissa marro on jacksonville morning newsOwner of Rave Home Staging, located in Jacksonville, FL, Melissa Marro is one of the best known stagers in the industry. Formerly the Chairman of the Board for the Real Estate Staging Association, she keynotes at International staging conventions annually. Having grown not one, but two large home staging companies, one in FL and one in SC, in the last decade, her no-nonsense marketing techniques can help transform any staging business into a top producing local brand. Marro is also one of the only staging training providers to actually successfully build a staging company. With over 500 residential homes staged in 2019, and gross sales in excess of $1.25 M annually,  Rave is one of the largest staging companies in North America.

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