I was speaking with a Realtor that specializes in luxury homes yesterday and in our conversation she advised that she thinks what we do is great, but that we are priced higher than our competition. That’s not a surprise to me. There will always be stagers who will undercut our pricing. The truth is that very few of them have over a decade of staging experience behind them, very few own their own inventory (and if they do, what is the quality?), and very few of them have anything close to the success rate that we have.
How Rave Home Staging is DIFFERENT than the competition
In addition to the items listed in my opening paragraph, there are a key component that makes Rave unique in the industry. Because of this singular difference, we have a different approach to staging, pricing, and ultimately success.
Rave Home Staging doesn’t offer a product. We offer a service.
Listen to any other home stager and they’ll go on about how great the home looks. They’ll give you the same boring speech about selling faster and selling for more money. Yes. These are the simple things that we all do. Rave Home Staging takes things a bit further, however. Our goal isn’t to make the house look great. Yes. Of course we will make the house look great, but that’s not our “job”.
Our goal is to make the house SELL.
Other home staging companies will frequently tell you that home staging is about making the home universally appealing. They’ll remind you that the home should appeal to a broad audience of potential buyers.
Rave Home Staging pays careful attention to the architecture and overall feeling of the home, but more importantly we also pay great attention to the neighborhood, we pay attention to the cars in the the neighbor’s driveways. We pay attention to the schools that are around the corner. In order for us to do our job properly, we need to understand who is most likely going to want to live in the home. We need to understand both the buyer’s demographics (who they are) and psychographics (what they think). When we understand who they are, and how they think, we can understand how they are most likely going to want to live.
Appealing to a broad audience has merits, but appealing to the RIGHT audience is much more important. Creating an environment that the most likely buyer wants to live in is the key to a quick and profitable sale.
It’s not about what you spend. It’s about what you keep.
Just like any other product or service, you can get a cheaper price. You can buy generic or you can buy brand name products. Some items they are more or less the same. Other items there are tremendous differences. In something as important as your home, can you really afford to go with the cheapest deal?
You may be able to get a staging service for $800, that we charge $2000 for. Of course they didn’t provide professional photos. They didn’t stage the entire home. They didn’t even add the key elements, in the rooms they did stage, that created a lifestyle. No. What the other stager brought was furniture, art, and a few accessories.
Just like when choosing a Realtor, the cheapest one isn’t usually the best. The same is true of choosing a home staging company.