Why I hire only “A” players in my home staging business. I’ve built not one, but two successful home staging companies over the past 15 years. There is one thing that I’ve learned the hard way – hiring well isn’t easy and hiring poorly is expensive! A strong company, of any kind, is built on…
Are you working Instagram, or just posting photos?
Are you working Instagram, or just posting photos? Instagram has become one of my favorite past times. The enjoyment of this photos-only social media channel snuck up on me. At some point I realized that I was spending more and more time each day simply scrolling through photos. That’s when that light bulb formed over…
How body language affects the home buying process.
When I teach the Realtor Continuing Education class, I frequently point out how body language can affect the sale of a house. Messages that the buyer’s body sends to the buyer’s brain, can determine whether or not they will purchase that particular property. Sounds crazy, right? But it is completely true! What message is the…
Top Mistakes Real Estate Fix and Flip Investors Make.
If you follow Rave Home Staging, then you know that a large percentage of our business is working with Real Estate Investors, particularly Fix and Flippers. Recently, we were contacted by Asset Based Lending, LLC to share an infographic they created that outline the most common mistakes for these investors. I had to admit, I…
Please stop assuming I’m not a “Real Business”.
Let me explain what I mean when I say, “stop assuming I’m not a ‘Real Business’” Please imagine that you have a desire to become, let’s say a fashion merchandiser, a marketing expert, or frankly, any job anywhere, would you ever plan on calling and leaving voicemail for the owner of the biggest company in…
You get what you pay for. Cheap home staging can cost you thousands!
It seems that our Jacksonville home staging company has been called in a lot lately to “fix” the market presentation of properties that were previously staged by other companies. Whether it is the listing agent contacting us, or the homeowner, the conversation always seems to go the same way. “We went with the cheaper option.”…
PRICE REDUCED! What is your company’s branding image?
As I scroll through my social media, typically Instagram and Facebook, it surprises me how often I see specific listing agents, or teams with a graphic that proclaims “PRICE REDUCED!” I also happen to get emails from local Realtors when they list their homes and when they reduce prices. It’s an email blast that goes…
5 Tools Every Stager (and most homeowners) should keep in their tool kit!
I’ve been a professional home stager for about 13 years now. I have had almost every kind of gadget you could own but over the last year, I’ve pared down my tool kit to the essentials. Aside from the standard hammer, nails, picture hooks, and picture wires, here are my top 5 staging tools. To…
Quality Control: It’s one of the key differences between Rave and other staging companies.
I would love to say that each and every staging job goes completely smoothly. Unfortunately, especially when you are super busy, like we are, a stager can have an ‘off’ day. Last week that happened on our team. Fortunately, because of our systematized approach to staging, we were able to catch it and correct it…
We are not the cheapest staging company in town. We are the BEST.
I was speaking with a Realtor that specializes in luxury homes yesterday and in our conversation she advised that she thinks what we do is great, but that we are priced higher than our competition. That’s not a surprise to me. There will always be stagers who will undercut our pricing. The truth is that…