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How to make the most money after staging your previously listed home

May 9, 2017 by melissamarro Leave a Comment

home staging in jacksonville fl

So, you’ve finally decided to stage your home? The bad news is that you’ve already missed the buyer pool who would have paid you the most money. The good news is that you are in better shape to get top dollar than you were before you staged. In order for home staging to be effective,…

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Filed Under: Budgets and Economics, Home Staging Blog, Marketing Tagged With: control buyers eye, home staging, home staging costs, marketing, perceived value, removing objections, return on investment, vacant homes, vanilla box

The curse of the vanilla box. Selling an empty house.

May 3, 2017 by melissamarro Leave a Comment

home staging into a lifestyle

This is as real as any horror flick out there. Imagine shopping for a new home. As all the Zillow.com ads say, “you’re not just looking for a house. You’re looking for a place for your life to happen.” But what you find are either lived-in messes, where you will need gallons of paint, primer, and…

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Filed Under: Home Staging Blog, Marketing Tagged With: entertainment, home staging, real estate commercials, selling home staging, vacant homes, vanilla box

What do I do with that? Helping buyers understand your home.

April 21, 2017 by melissamarro Leave a Comment

jacksonville home staging

I love my home staging career. Every home is unique, so every day is different. I get to adapt and determine how to best showcase features and benefits, while minimizing negatives. What happens when you can’t decide if an architectural element is a feature or a flaw though? When buyers wonder what the heck you…

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Filed Under: Home Staging Blog, home staging skills Tagged With: awkward spaces, contemporary, home staging, mid century modern, platform seating, staging with a stage

Home Staging Increases Perceived Value

April 13, 2017 by melissamarro Leave a Comment

creating lifestyle through home staging

If you’ve ever talked with a professional home stager, you’ve heard the phrase, “Home Staging sells homes faster, and for more money.”, or something similar. It’s become such a cliche, that it’s as if no one ever thinks about how this is true. Sadly, most home stagers don’t take the time to educate potential customers…

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Filed Under: Budgets and Economics, Home Staging Blog, Marketing

Fleming Island Gets The Edge With Home Staging

April 6, 2017 by melissamarro Leave a Comment

selling a home in fleming island

Not all home sellers believe in staging at first. Sometimes it takes a great Realtor, with tenacious belief that all homes can do just a little bit better when professionals are allowed to manage things in the proper way. In this case, Jaime Tejera and Valerie Kelley, with The Edge Group at Keller Williams, were…

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Filed Under: Budgets and Economics, Home Staging Blog, Marketing

Sold by Design: Which Coffee Table is Right for My Home?

April 5, 2017 by melissamarro Leave a Comment

choosing a coffee table in design

Whether you are selling your home and working with a professional stager, buying a new home, or simply redecorating, design choices can be overwhelming. The “right” piece is often more than dimension and style. Often homeowners know when something ‘doesn’t look right’ but they don’t know why. This also means that they don’t know how…

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Filed Under: Home Staging Blog, home staging skills Tagged With: coffee tables, glass coffee tables, ottomans, wooden coffee tables

Sold by Design: The importance of Rug Size in Home Staging.

April 4, 2017 by melissamarro Leave a Comment

when is it ok to use a 5x7 rug in home staging

Using the proper rug size in home staging is not just about good design, it is about making a room feel large, comfortable, and ultimately controlling the buyer’s eye.  Many years ago we defined home staging, to our customers, as a marketing project, not interior design. That doesn’t mean that interior design principles aren’t still…

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Filed Under: Home Staging Blog, home staging skills Tagged With: design tips, home staging, rugs

Does home staging in Jacksonville really work?

March 30, 2017 by melissamarro Leave a Comment

queens harbor home staging offices

The question regularly comes about, whether directly asked, or in a round about way, of whether home staging, here in Jacksonville, actually works. Can you PROVE that home staging saves time on market or gets the seller better offers? As the owner of Rave Home Staging, one of my favorite things is to watch how…

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Filed Under: Budgets and Economics, Home Staging Blog Tagged With: home staging costs, return on investment, roi, vacant homes

What are you looking at? Home staging at first glance.

February 24, 2017 by melissamarro Leave a Comment

rave home staging jacksonville fl

At first glance, home staging may seem like a fun business full of decorating ideas. When I tell someone what I do for a living, they usually say something like, “Oh how fun! It must be exciting getting to decorate everyday.” This is a common misconception of what our job actually entails. What home stagers…

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Filed Under: Home Staging Blog, home staging skills Tagged With: control buyers eye, optimal layouts, perceived value, removing objections

Home Staging Click Bait…. You won’t believe what we’ve found

February 24, 2017 by melissamarro Leave a Comment

jacksonville fl home staging stories

We’ve all seen the click bait titles, much like the one on this Jacksonville Home Staging post. What is your opinion on them? Are you someone who can’t help but click, or do you avoid them like the plague? If you have a business, do you use them yourself?             …

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Filed Under: Home Staging Blog, Marketing Tagged With: blogging, click bait, marketing, statistics

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melissa marro on jacksonville morning newsOwner of Rave Home Staging, located in Jacksonville, FL, Melissa Marro is one of the best known stagers in the industry. Formerly the Chairman of the Board for the Real Estate Staging Association, she keynotes at International staging conventions annually. Having grown not one, but two large home staging companies, one in FL and one in SC, in the last decade, her no-nonsense marketing techniques can help transform any staging business into a top producing local brand. Marro is also one of the only staging training providers to actually successfully build a staging company. With over 500 residential homes staged in 2019, and gross sales in excess of $1.25 M annually,  Rave is one of the largest staging companies in North America.

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Staged homes frequently sell OVER LIST PRICE. Will yours be next?

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