So, you’ve finally decided to stage your home? The bad news is that you’ve already missed the buyer pool who would have paid you the most money. The good news is that you are in better shape to get top dollar than you were before you staged. In order for home staging to be effective,…
The curse of the vanilla box. Selling an empty house.
This is as real as any horror flick out there. Imagine shopping for a new home. As all the Zillow.com ads say, “you’re not just looking for a house. You’re looking for a place for your life to happen.” But what you find are either lived-in messes, where you will need gallons of paint, primer, and…
What do I do with that? Helping buyers understand your home.
I love my home staging career. Every home is unique, so every day is different. I get to adapt and determine how to best showcase features and benefits, while minimizing negatives. What happens when you can’t decide if an architectural element is a feature or a flaw though? When buyers wonder what the heck you…
Home Staging Increases Perceived Value
If you’ve ever talked with a professional home stager, you’ve heard the phrase, “Home Staging sells homes faster, and for more money.”, or something similar. It’s become such a cliche, that it’s as if no one ever thinks about how this is true. Sadly, most home stagers don’t take the time to educate potential customers…
Fleming Island Gets The Edge With Home Staging
Not all home sellers believe in staging at first. Sometimes it takes a great Realtor, with tenacious belief that all homes can do just a little bit better when professionals are allowed to manage things in the proper way. In this case, Jaime Tejera and Valerie Kelley, with The Edge Group at Keller Williams, were…
Sold by Design: Which Coffee Table is Right for My Home?
Whether you are selling your home and working with a professional stager, buying a new home, or simply redecorating, design choices can be overwhelming. The “right” piece is often more than dimension and style. Often homeowners know when something ‘doesn’t look right’ but they don’t know why. This also means that they don’t know how…
Sold by Design: The importance of Rug Size in Home Staging.
Using the proper rug size in home staging is not just about good design, it is about making a room feel large, comfortable, and ultimately controlling the buyer’s eye. Many years ago we defined home staging, to our customers, as a marketing project, not interior design. That doesn’t mean that interior design principles aren’t still…
Does home staging in Jacksonville really work?
The question regularly comes about, whether directly asked, or in a round about way, of whether home staging, here in Jacksonville, actually works. Can you PROVE that home staging saves time on market or gets the seller better offers? As the owner of Rave Home Staging, one of my favorite things is to watch how…
What are you looking at? Home staging at first glance.
At first glance, home staging may seem like a fun business full of decorating ideas. When I tell someone what I do for a living, they usually say something like, “Oh how fun! It must be exciting getting to decorate everyday.” This is a common misconception of what our job actually entails. What home stagers…
Home Staging Click Bait…. You won’t believe what we’ve found
We’ve all seen the click bait titles, much like the one on this Jacksonville Home Staging post. What is your opinion on them? Are you someone who can’t help but click, or do you avoid them like the plague? If you have a business, do you use them yourself? …
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