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Virtual Staging VS Real Life Home Staging. And the winner is….

August 15, 2019 by melissamarro

Which is better, virtual staging, or real life full home staging? This Orange Park Country Club home was previously listed with a Realtor that was a fan of virtual staging. After six months, with zero offers, but several second showings, the listing expired. The new Realtor, Scott Bresnahan, Coldwell Banker Vanguard Realty, is a fan…

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Filed Under: Before and After, Home Staging Blog, home staging skills, Marketing

Something isn’t better than nothing when it comes to home staging.

May 9, 2019 by melissamarro

partial staging is bad staging

Stop wasting money on ineffective staging. Let me guess. You did the thing you are supposed to do and got 3 quotes for home staging services. Now, you are ready to pick the lowest one because, after all, margins are tight. Why should you spend money you don’t need to spend. All stagers are equal….

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Filed Under: Home Staging Blog, home staging skills, Marketing

What is home staging? Dispelling myths and shedding light on the truth.

April 22, 2019 by melissamarro

what is home staging

What is home staging? Let’s create a clearly defined process. I routinely hear from potential Realtor customers that they already stage their listings. When I hear this, I usually understand this to be what is often referred to, by other stagers, as vignette staging. This is where the agent, or a “stager” brings in a…

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Filed Under: Home Staging Blog, Marketing Tagged With: full home staging, partial staging, vignette staging, virtual staging

3.5 months on the market: NOTHING 18 days staged: MULTIPLE OFFERS

September 4, 2018 by melissamarro

eagle landing orange park

3.5 months on the market: NOTHING 18 days staged: MULTIPLE OFFERS This is the tale of how we got a Realtor (and the homeowner) to change their mind about pricing, stage, and reap the rewards. The results? 3.5 months on the market: NOTHING 18 days staged: MULTIPLE OFFERS When I got the call from a friend…

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Filed Under: Home Staging Blog, Marketing Tagged With: eagle landing, eagle watch, home staging, orange park, pricing strategies

Are you working Instagram, or just posting photos?

November 12, 2017 by melissamarro

Are you working Instagram, or just posting photos? Instagram has become one of my favorite past times. The enjoyment of this photos-only social media channel snuck up on me. At some point I realized that I was spending more and more time each day simply scrolling through photos. That’s when that light bulb formed over…

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Filed Under: Home Staging Blog, Marketing Tagged With: instagram, portfolio, social media

Top Mistakes Real Estate Fix and Flip Investors Make.

November 8, 2017 by melissamarro

real estate investors home staging

If you follow Rave  Home Staging, then you know that a large percentage of our business is working with Real Estate Investors, particularly Fix and Flippers. Recently, we were contacted by Asset Based Lending, LLC to share an infographic they created that outline the most common mistakes for these investors. I had to admit, I…

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Filed Under: Budgets and Economics, Home Staging Blog, Marketing

PRICE REDUCED! What is your company’s branding image?

September 16, 2017 by melissamarro

BRANDING IN HOME STAGING

As I scroll through my social media, typically Instagram and Facebook, it surprises me how often I see specific listing agents, or teams with a graphic that proclaims “PRICE REDUCED!” I also happen to get emails from local Realtors when they list their homes and when they reduce prices. It’s an email blast that goes…

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Filed Under: Home Staging Blog, Marketing

How a few simple changes take a listing from stale to SOLD!

July 31, 2017 by melissamarro Leave a Comment

st augustine home staging

Rave Home Staging is known for our work in vacant homes. Most weeks we stage anywhere from 6-10 vacant homes, all over Jacksonville, in all price points. Occasionally however, we’ll get a call by an agent who has an occupied listing and it’s getting no traction. Either the home isn’t getting any showings, or the…

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Filed Under: home staging skills, Marketing Tagged With: before and after photos, occupied home staging, stale listings, using sellers furniture

Which home would you rather list? Which would your customers BUY?

July 25, 2017 by melissamarro Leave a Comment

home staging in jacksonville fl

When I say that I am a professional home stager, the next questions usually revolves around whether I would come “do” someone else’s home – that they are living in. Then I need to go into the whole story of how staging isn’t about interior design or decorating, it’s really about MARKETING! I can understand the…

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Filed Under: Budgets and Economics, Marketing

Stop making buyers guess! Home Staging answers all their questions.

July 24, 2017 by melissamarro Leave a Comment

creating a compelling listing

The dreaded words in a sales call, “I think staging is great, but this house really isn’t a candidate.” HUH? I hear this all the time and think that sometimes agents just don’t get it. I’ve been a professional home stager for nearly 14 years and what I can say is that I’ve only ever…

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Filed Under: Marketing

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melissa marro on jacksonville morning newsOwner of Rave Home Staging, located in Jacksonville, FL, Melissa Marro is one of the best known stagers in the industry. Formerly the Chairman of the Board for the Real Estate Staging Association, she keynotes at International staging conventions annually. Having grown not one, but two large home staging companies, one in FL and one in SC, in the last decade, her no-nonsense marketing techniques can help transform any staging business into a top producing local brand. Marro is also one of the only staging training providers to actually successfully build a staging company. With over 500 residential homes staged in 2019, and gross sales in excess of $1.25 M annually,  Rave is one of the largest staging companies in North America.

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staged homes sell over list price in Jacksonville

Staged homes frequently sell OVER LIST PRICE. Will yours be next?

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