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How did Melissa Marro get into home staging?

January 3, 2020 by Kate Lewis

Melissa Marro began her career in real estate

Rave’s founder hasn’t always been a stager. Rave Home Staging is a million dollar company, owned and founded by Melissa Marro. Melissa’s home staging journey started in real estate. As a manager in a real estate office, she saw first-hand how poorly many listing photos actually convey the value of a home. Empty rooms. Bad…

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Filed Under: Home Staging Blog Tagged With: getting started, home staging, training

Halloween Home Staging with Rave on the Radio

October 31, 2019 by Kate Lewis

How do you stage a "haunted" house?

How do you stage a “haunted” house? Our wonderful host at WSOS Radio, Kevin Geddings, posed a chilling question to us on the Halloween radio show episode. When you’re working with a house that’s seen tragedy—especially a death or murder—do you address the home’s dark history? How do you stage it? We here at Rave…

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Filed Under: Home Staging Blog, WSOS Radio Show Tagged With: Halloween, home staging

Are you using a rental, or home staging company, to sell your home?

September 16, 2019 by melissamarro

should I own or rent my furniture

When selling your home, which is more important, price, or value? I, recently, saw an update for a home staging company showcasing their new program. It offered fast delivery and installation of staging. That is, if you selected one of their pre-selected packages. The packages were then listed by the amount, and kind of furniture…

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Filed Under: Home Staging Blog, home staging skills Tagged With: awkward spaces, control buyers eye, demographics, home staging, how we are different, marketing, optimal layouts, psychographics, return on investment, vacant homes

3.5 months on the market: NOTHING 18 days staged: MULTIPLE OFFERS

September 4, 2018 by melissamarro

eagle landing orange park

3.5 months on the market: NOTHING 18 days staged: MULTIPLE OFFERS This is the tale of how we got a Realtor (and the homeowner) to change their mind about pricing, stage, and reap the rewards. The results? 3.5 months on the market: NOTHING 18 days staged: MULTIPLE OFFERS When I got the call from a friend…

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Filed Under: Home Staging Blog, Marketing Tagged With: eagle landing, eagle watch, home staging, orange park, pricing strategies

Before and After: 200 days on market unsold. 22 days staged and SOLD

December 22, 2017 by melissamarro

seating near the fireplace

Before and after photos of home staging projects are always fun to look at. For me, owner of Rave Home Staging in Jacksonville, FL, the best part of the job is knowing that we made a difference in the lives of the family that hired us. While most of our customers are real estate investors…

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Filed Under: Before and After Tagged With: awkward spaces, control buyers eye, home staging, marketing, occupied home staging, optimal layouts

Please stop assuming I’m not a “Real Business”.

November 8, 2017 by melissamarro

how to mentor with a stager

Let me explain what I mean when I say, “stop assuming I’m not a ‘Real Business’” Please imagine that you have a desire to become, let’s say a fashion merchandiser, a marketing expert, or frankly, any job anywhere, would you ever plan on calling and leaving voicemail for the owner of the biggest company in…

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Filed Under: Home Staging Blog Tagged With: home staging, home staging business, home staging education, jobs in home staging

You get what you pay for. Cheap home staging can cost you thousands!

October 24, 2017 by melissamarro

how to stage with built in tv spaces

It seems that our Jacksonville home staging company has been called in a lot lately to “fix” the market presentation of properties that were previously staged by other companies. Whether it is the listing agent contacting us, or the homeowner, the conversation always seems to go the same way. “We went with the cheaper option.”…

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Filed Under: Before and After, Budgets and Economics, Home Staging Blog, home staging skills Tagged With: control buyers eye, demographics, home staging, how we are different, optimal layouts, psychographics, removing objections, return on investment, vacant homes

How to make the most money after staging your previously listed home

May 9, 2017 by melissamarro Leave a Comment

home staging in jacksonville fl

So, you’ve finally decided to stage your home? The bad news is that you’ve already missed the buyer pool who would have paid you the most money. The good news is that you are in better shape to get top dollar than you were before you staged. In order for home staging to be effective,…

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Filed Under: Budgets and Economics, Home Staging Blog, Marketing Tagged With: control buyers eye, home staging, home staging costs, marketing, perceived value, removing objections, return on investment, vacant homes, vanilla box

The curse of the vanilla box. Selling an empty house.

May 3, 2017 by melissamarro Leave a Comment

home staging into a lifestyle

This is as real as any horror flick out there. Imagine shopping for a new home. As all the Zillow.com ads say, “you’re not just looking for a house. You’re looking for a place for your life to happen.” But what you find are either lived-in messes, where you will need gallons of paint, primer, and…

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Filed Under: Home Staging Blog, Marketing Tagged With: entertainment, home staging, real estate commercials, selling home staging, vacant homes, vanilla box

What do I do with that? Helping buyers understand your home.

April 21, 2017 by melissamarro Leave a Comment

jacksonville home staging

I love my home staging career. Every home is unique, so every day is different. I get to adapt and determine how to best showcase features and benefits, while minimizing negatives. What happens when you can’t decide if an architectural element is a feature or a flaw though? When buyers wonder what the heck you…

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Filed Under: Home Staging Blog, home staging skills Tagged With: awkward spaces, contemporary, home staging, mid century modern, platform seating, staging with a stage

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melissa marro on jacksonville morning newsOwner of Rave Home Staging, located in Jacksonville, FL, Melissa Marro is one of the best known stagers in the industry. Formerly the Chairman of the Board for the Real Estate Staging Association, she keynotes at International staging conventions annually. Having grown not one, but two large home staging companies, one in FL and one in SC, in the last decade, her no-nonsense marketing techniques can help transform any staging business into a top producing local brand. Marro is also one of the only staging training providers to actually successfully build a staging company. With over 500 residential homes staged in 2019, and gross sales in excess of $1.25 M annually,  Rave is one of the largest staging companies in North America.

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Melissa Marro in Orange Park, FL on Houzz

We’ve earned “Best of Houzz” Service awards every year since 2014!

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staged homes sell over list price in Jacksonville

Staged homes frequently sell OVER LIST PRICE. Will yours be next?

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